Selected work

Case studies

A selection of end-to-end product work turning complex, large-scale challenges into scalable, measurable design outcomes.

Enterprise · RevOps · SaaS

Churn Lens - AI churn intelligence

Partnering with Data Science to transform unstructured Salesforce data into actionable revenue insights. Vibe-coding a functional prototype during a 1-day hackathon.

Enterprise · Genomics · PaaS

Omics - AI bioinformatics platform

Achieving 86.5% task success + 4.5/5 satisfaction by enabling reproducible research approaches.

Enterprise · MarTech · SaaS

Trellis - AI evals framework optimization

Making AI quality measurable: a UX evaluation framework for conversational AI.

Coming soonRead more

Enterprise · Cloud Cost Monitoring · PaaS

Managing cloud costs

Turning raw cloud spend into decisions finance can act on: cost allocation and analysis across tenancies, regions, and services (75% step reduction, 92% task success and 4.5/5 satisfaction).

Enterprise · HR Configuration platform · SaaS

Restructuring enterprise platform navigation

Reduced featuring discovery friction and setting reusable design foundations for B2B2C workflows.

Design Operations · Design Systems

Leading the creation of a design system family

Principles, foundations and a documented component library adopted across multiple products.

B2B2C · HR benefit selection · SaaS

Winning an innovation award with a design sprint

Making the full value of a compensation package tangible.

UX Strategy · Budgeting

Prototyping with numbers

Estimating the cost and payback of a B2B CRM redesign.

Enterprise · Cybersecurity · PaaS

ZPR - Visualizing and securing cloud traffic

Achieving 91.6% task success and 4.25/5 satisfaction by displaying data relationships visually.

Coming soonRead more

UX Strategy · Quality

142

issues

Quantifying and resolving enterprise UX debt

Leading the definition of a process to measure and clear accumulated UX debt.

UX Research · Quantitative

138

participants

Eliminating Design Risk with Quantitative Data

Evaluating a component heavily used across an application (option chosen: 94.4% clarity).

UX Research · Qualitative

60+

participants

Leading a multinational UX research project

Researching 60+ participants across 4 countries to de-risk a SaaS app redesign.

Responsive website · AI Ad Tech

EyeSee - the (r)evolution of advertising

Designing a responsive web platform to position an AI ad tech startup, establishing a premium market presence leading to its acquisition by OLAmobile.

B2B · Energy · SaaS

InterGrid - AI smart energy grid control

Centralizing management of renewable and conventional power with agents that deploy across a live consumption map.

B2B · Ad Tech · SaaS

Ecosystem for AI-Driven interactive advertising

Cross-platform UX delivering 16% higher noticeability, 12% more engagement, 12.23% CTR vs 0.1% industry standard.

B2C · Mobile · iOS

99kcal - a recipe app for mindful eating

Editorial recipe cards, a calorie counter and shopping lists, wrapped in a warm, food-first interface.

Enterprise · Platform metadata · SaaS

Scaling a tag taxonomy for enterprise teams

Nested tag families with inherited metadata, bulk CSV migration, and the groundwork for AI-suggested tagging inside the composer.

Coming soon

Enterprise · Identity · SaaS

Automating user provisioning and identity management

SCIM provisioning across Okta and Microsoft Entra ID: directory setup, attribute mapping and error recovery designed to cut IT overhead at scale.

Coming soon

Enterprise · Predictive Analytics · SaaS

Moving from reactive reporting to predictive intelligence

Designing an AI-driven social intelligence system to power predictive data visualization dashboards, grounded in academic, industry and user research.

Coming soon